Been researching non-linear stories, with open endings that allow people to participate in the production of the narrative. Just consider how many synoptic narratives would emerge.
Hundreds and Thousands
As part of Vivid Sydney 2013, Designworks worked with The Benevolent Society to create an amazing interactive light installation that consists of thousands of tiny LED lights. Called Hundreds and Thousands, it’s a walk-through tunnel where the lights are controlled individually, responding to on-the-ground visitors who interact with them, or by Australians who share their hopes via tweet.
A great idea merging online and offline worlds
Customers often don’t understand the consequences of their choices, but it is our job to do so.
Marissa Mayer. “How Google Wins Over Users By Giving Them Less” Alan Siegel. Co.Design.
The challenge is knowing what to kill and what to keep—what’s essential and what isn’t. Companies can and should rely on consumers to help them figure that out through research, though it’s important to note that the customer isn’t always right about this, as Google has shown. People have a tendency to want “more” even if it’s not necessarily good for them. And marketers have a tendency to offer them “more” in order to make the easy sale.
Nike, like many others, has gotten creative with their window displays by adding Kinect-powered interactivity for fun movement in their displays, attracting the average passerby.
For a pair of revolutionary new products and a culture of true believers.
It’s worth noting that they were a great sportswear company but they are now an even greater digital fitness technology company that develops sportswear.
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.
There are so many good quotes in this post, it’s not even funny.
G.M. O’Connell, founder of Modem Media, the agency that created the first banners:
The creativity is disappointing at best. It’s easy for me to say it sucks, but I don’t know what the better thing is.
Online is not a medium built on intrusion. It has to work in the context of what people are trying to accomplish.
Joe McCambley, creative director at Modem Media, who worked on the AT&T placement
Ours is an industry that kills the goose that lays the golden egg.
If advertisers can make the phone suck, imagine what they’ll do to content marketing.
We keep fucking it up. Sure, not all ads can be fabulous, but our batting average is pathetic.